is a born-and-bred American company with a 28-year-old
brand name and history. We stand for quality, value and the best American
products and workmanship money can buy.
We are a
developer, manufacturer, retailer, and licenser of branded apparel
and merchandise that represents an American theme and western-lifestyle.
plan calls for extending the brand name to new, significantly
larger revenue sources including home décor products, casual American
apparel for wholesale, and the development of more assortments of
western-lifestyle goods and services.
We also will
extend our lifestyle offerings to embrace equestrian related products
(western and English), and the possible development of the Billy Martin's
barbeque restaurant chain and related food products.