We have a three-part growth strategy:

Part One is to nurture our boutiques in New York City and Hollywood. These “flagship" boutiques maintain our link with celebrities, VIP’s, media personnel, and our core customers at large.

Through these shops, we will showcase hot, new, innovative products, reflecting our upscale image -- and unique "western lifestyle" market niche -- in which our born-and-bred American brand was founded nearly three decades ago. It's who we are.

Part Two will be to open up new boutiques in select venues across America and abroad, all carrying a collection of revel-ready, true American style Billy Martin branded apparel and accessory products, as well top designer denim and related brands, consistent with our positioning.

With these new shops, we aim to push the envelope to create a "hybrid" retail store concept merging the best in western lifestyle elements with current, best-selling, fashion-forward mainstream goods. The mixture will be a potent cocktail of authentic upscale American inspired goods, accessories, music (a fusion of rock & country, to be sure), and a state-of-mind that "lights up the night and saves the morning-after every time!"

Part Three of our growth plan is to continue to forge associations with celebrity customers who have a true affinity for -- and honest relevance to -- the products promoted in our retail stores and elsewhere. We will draw upon these stars from the current pop culture, ranging from new country and rock singers to race car drivers (NASCAR) -- "the stars behind our star" -- who will cover the waterfront of demographic, economic and ethnic diversity in America today.

In the stores we open and products we carry, we will always be mindful of our western lifestyle roots and aesthetics that inspired us nearly 30 years ago.